Process: TARGETED MILESTONES
START WITH AN EDUCATED APPROACH

TARGETED MILESTONES

A solid strategy is necessary for creating a consistent brand message to be used in all marketing efforts toward trackable goals and milestones. The first step of all projects at Soma Creates involves learning everything we can about our client's brand, industry, and competitors, in order to develop project goals. These goals revolve around generating brand awareness, qualifying solid leads, or creating a unique and memorable experience for our identified audience.

Process: TONE OF VOICE
LOOK & SOUND THE SAME, ONLINE & OFFLINE

TONE OF VOICE

After analyzing the information from the discovery, and developing a solid strategy for a project or campaign, we find unique touch-points that set our clients apart in their market. Then, we carefully craft a system for communicating to our core audience. This includes identifying audience personas and developing a tone of voice with brand keywords to ensure consistency across the board.

Process: COMPELLING CONTENT & STRONG VISUALS
PROVIDE REAL VALUE TO THE AUDIENCE

COMPELLING CONTENT & STRONG VISUALS

A blend of compelling content and stunning visuals will ensure that a brand says what it wants to say and looks how it wants to look, while providing value to our audience. We take the brand messaging, and combine it with the strategy to produce pieces like web content, social media campaigns, and digital ad campaigns that tie directly to the goals we've set.

Process: TRACKING PERFORMANCE
REVIEW AND REFINE

TRACKING PERFORMANCE

Now that we have collected information, we can take a closer look to make sure we are on track to meet or exceed our project and campaign goals. Keeping track of data allows us to make informed decisions about what to do next. We take a handful of quantifiable metrics and focus our efforts there. With clear goals and measurable progress, we are well-equipped to move forward quickly and purposefully.

App Design & Dev

All of our projects are built on a strategy created to determine the goals of the app, target a specific audience, define the experience and develop a unique way to deliver that message to the audience in order to convert on the goals. We use the information acquired from the discovery phase of our process to identify the business objectives and develop measurable goals to gauge its success.

Content Management

A successful content strategy creates a consistent online brand for your audience, across all platforms. Our projects are developed on mobile, iOS, and Android platforms.

Digital Marketing

With a concept as varied and broad as marketing, it is essential to create a plan of attack: Your marketing strategy is a plan made up of tactics that aim to take your business from where it is now to where you want it to be. In the discovery phase we ask you want for your business; In the strategy phase, we tell you how we will achieve those goals.

READY TO START YOUR PROJECT?

LET’S DO THIS.